Word-of-mouth marketing is one of the most effective forms of promotion. About 84% of consumers are likely to trust online reviews as much as the recommendations of their loved ones.
As such, it is important for organizations to invest in referral programs as an effective way of improving overall conversion rates. A strong community of consumer-ambassadors will significantly strengthen ongoing marketing campaigns.
Unfortunately, the manual administration of a referral system can be extremely tedious and problematic. For starters, administrators are required to keep a close tab on each referral account, which could spell trouble if mistakes are made (i.e., failing to reward a referred party or lapsed communications).
Therefore, it is highly recommended for modern companies to automate their referral processes. This involves integrating referral engagements with existing customer communication systems, such as email lists, CRMs and scheduling software.
The Power of Automated Referral Systems
Automated referral systems will enable organizations to focus on the other more important aspects of their marketing operations while referral systems are self-moderated.
There is a long list of advantages that stem from automated referral systems. This revolves around saving time and money while the system’s algorithms and templates will minimize the chance of errors.
Remember that it is essential to add a link to customer support on each automated referral form or outlet to ensure that recipients have the option of contacting an actual staff member if they are lost in the process. This allows you to take advantage of automation without sacrificing quality assurance.
Each automated referral is trackable via the system’s built-in database. This means that administrators will be able to check on a referred customer or member’s lifecycle from the get-go. It is important to understand the unique interests and preferences at each stage, to plan and prepare the most relevant services and marketing strategies.
This also enables companies to strengthen their brand engagement and member follow-up strategies to keep members constantly interested in their offerings.
Incentives are a major part of referral programs. Manual referral systems may lead to omitted or delayed rewards due to human error, which can harm the reputation of an organization.
Automated incentives will ensure that referrals are rewarded promptly while tracking the success rates of each referral. This means that referrals will be rewarded based on demographics, triggering action and history—or number of past referrals and success rates of sign-ups.
Digital rewards, such as coupons and vouchers, can also be effortlessly delivered while serial numbers are recorded for tracking purposes.
An automated referral program can be easily managed and branched out across various digital channels to yield the best response rates.
Engagement strategies could range from quarterly email blasts to social media promotions. Automated referral programs are a preset and fuss-free method to expand your ambassador-community.
Data is indispensable in the digital age. Automated referral programs will provide marketers with a detailed history of referral activities.
These may range from the frequency of referrals and customer longevity to social media activity, which will help shape future marketing efforts and initiatives. Additionally, administrators will be able to detect incomplete referral forms and automate reminder emails or popups.
The WarmUp Solution
AxiaTP recently partnered with WarmUp, the provider of a revolutionary automated referral system. WarmUp’s unique solution will help organizations ramp up their marketing efforts without the manual hassle. The platform is catered to a wide variety of industries, which includes nonprofit and service-based entities.
The WarmUp platform is easy to set up and integrated into existing marketing systems (i.e., CRMs and email lists). Organizations can benefit from improved referral management without having to compromise on existing programs or systems.
The platform’s design features enable marketers to customize referral incentives and layouts to suit the unique style of their company for a professional touch.
WarmUp’s simple interface enables fuss-free implementation and management of your referral pages. Additionally, the system provides links that are conveniently shared across various social media outlets.
Learn more about AxiaTP’s partnership with WarmUp’s automated referral software to enjoy a boost to your marketing campaigns.