The best way to understand deepfake threats is to see them in action. Here are three real-world-inspired scenarios that show how deepfakes can impact SMBs.
1. The CEO Voice Scam
A finance director receives a call from the CEO, authorizing an urgent transfer. The voice is convincing. But it’s a deepfake. $72,000 disappears.
Lesson: Always confirm high-risk instructions with a second method of contact. Verbal-only commands should be banned.
2. The AI Job Applicant
A solo dental office interviews a promising front-office candidate over Zoom. Turns out, the person was a synthetic composite video created to gain access to billing systems.
Lesson: Video calls aren’t foolproof. Ask for follow-up in-person meetings or secondary ID verification.
3. The Fake Testimonial
A competitor uses a deepfake video to impersonate a customer of your business, spreading misinformation online. It takes days to correct.
Lesson: Monitor your brand name online using tools like Brand24 or Mention and set up alerts for video mentions.
In one high-profile case, a finance executive was manipulated into wiring over $25 million after participating in a fake video conference with deepfake-impersonated colleagues. (Incode.com)
Incorporating solutions like AxiShield can fortify your organization’s defenses, ensuring resilience against sophisticated deepfake scams.
FAQ: Real Business Scams Using AI
Are these deepfake scenarios real?
Yes, these examples are inspired by actual events shared in industry briefings and news reports.
How do scammers get voice or video samples?
Through public content like webinars, interviews, YouTube videos, or social media.
How can small businesses monitor for deepfakes?
Use media monitoring tools and train employees to report suspicious content.
What should I do if my brand is impersonated?
Take screenshots, report to the platform, notify legal, and issue a statement to clarify.
Is there insurance coverage for deepfake attacks? Some cybersecurity policies now include coverage for synthetic media attacks. Check with your provider.
