SC Online Sales

Learn how we helped SC Online Sales build a custom, easy-to-use online bidding platform that doubled their bids and tripled their page views.


SC Online Sales is the leader in current livestock production, show, and sale information. As an online auction house, the organization knew they wouldn’t be able to find an off-the-shelf software to fit their unique requirements, which included horse-race style bidding and a visual layout for an ideal user experience.

Here’s how we partnered with SC Online Sales to make their vision a reality with a custom software solution that resulted in huge results to keep their auction house the leader in the industry.

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Customer Name
SC Online Sales

Products and Services
Custom Software


Organization Size
Medium (26 – 100 employees)

The Challenge

When Show Circuit Online Sales (SC Online Sales) was being formed, they knew there wasn’t any off-the-shelf software available to fit their needs.

Livestock auctions have a few unique requirements that a pre-packaged solution wouldn’t be able to accommodate, like horse-race style bidding with specific bid increments for each of the different livestock types, and a visual layout that was both clear and easy to use for bidders and the team.

The team behind the successful auction house had a vision of exactly what they required, and they came to AxiaTP’s custom software development team to make that vision a reality.

The Solution

Given there was nothing else on the market that would support SC Online Sales’ needs, AxiaTP’s custom web application development team built a custom, simplistic online bidding platform similar to how eBay functions.

As an end user, the site is exceptionally easy to use. After filling out a simple registration form to acquire a bidding number, users can view upcoming sales and livestock information, and bid on an unlimited amount of sales.

The site can also be easily navigated on a mobile device. More than 50% of SC Online Sales’ traffic comes from tablets and phones. Users can pay for their won lots directly on the secure site; it’s that easy!

“[AxiaTP’s development team are] great people to work with and very helpful and efficient.”

– Dave Guyer, General Manager

The Results

The results of this custom software have been amazing! In 2015, there were just over 4,600 registered users who made 42,000 bids. Compare that to more than 10,000 registered users in 2017, bidding almost 220,000 times!

With 3.5 million page views in the first four months of 2017 alone, those statistics aren’t surprising. But what is? The page views for the same period of 2018 had already tripled to 9.3 million.

By the Numbers:

  • 200,000+ bids in 2017
  • 10,000+ active users
  • 9,300,000+ page views in Q1 of 2018

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